Secretly Rising Car Prices: How Automakers Are Exploiting Consumers

Car Prices Rise Despite Sticker Prices Remaining the Same: A Stealth Price Hike Affecting American Consumers Car buyers across the United States are facing a significant increase in the cost of new vehicles, despite sticker prices remaining relatively unchanged. This stealth price hike is the result of automakers slashing rebates and cheap financing options, while dealerships simultaneously increase delivery fees, according to Justin Moore, a former employee of Goldman Sachs and Google. "Car companies are finding all kinds of ways to raise the price, even though they are keeping the sticker price the same," Moore explains in a recent video. He points to a reduction in incentives, once offering over 10% off, now down to around 6%, as a prime example of this tactic. Dealerships are exacerbating the problem by increasing delivery fees by as much as $400 in some cases. Experts are calling this a "stealth price hike," as consumers may not realize the full extent of the price increase until after they've made a purchase. Moore's video has gained significant traction online, highlighting the frustration and financial strain this is placing on many Americans. The situation underscores the need for greater transparency from both automakers and dealerships regarding pricing practices. The issue is expected to continue affecting consumers until greater regulation is implemented or the market conditions change.