Ferrero Launches New Nutella Flavor: A Peanut Revolution?

Ferrero's New Nutella Peanut Butter: A Taste Test Review The world of Nutella has expanded with the introduction of Nutella Peanut, a new flavor combining the classic hazelnut spread with roasted peanuts. First unveiled at a confectionery trade show in the US in May 2025, the new spread is generating a buzz. The product is expected to launch in the US and Canada in 2026. "Ferrero brings a new Nutella variety to the market for the first time in over 60 years," reports 20 Minuten, a Swiss news outlet, in a recent video. The video showcases the product and highlights the mixed reactions of online testers. Some describe it as 'excitingly new,' while others feel it deviates too far from the original Nutella taste. The video doesn't reveal if Nutella Peanut will be available in Switzerland, but it hints that the possibility isn't excluded. This leaves Swiss Nutella fans eagerly awaiting further updates. The launch of Nutella Peanut is a significant event, indicating Ferrero's commitment to innovation and catering to evolving consumer preferences. The mixed online response adds intrigue, promising an interesting market reception for this new product.