Tawau's Tanjung Market: A Border Town's Thriving Trade, Boosted by TikTok

Tawau's Tanjung Market: A Border Town's Thriving Trade, Boosted by TikTok. Tawau, Sabah, Malaysia – Pasar Tanjung Tawau, located near the Indonesian border, is a vibrant hub of cross-border trade. The market showcases a diverse range of goods, from dried seafood to Indonesian snacks, reflecting the region's unique commercial landscape. "Half of our customers are from Tawau, and the other half are from Indonesia," explains a vendor. This blend of local and international products fuels a dynamic economy. However, the market's success isn't solely due to its location. Vendors are increasingly leveraging digital platforms, particularly TikTok, to expand their customer base. "TikTok has been a huge help," shares another vendor, highlighting the platform's role in reaching customers across Malaysia. This digital strategy has breathed new life into the market, demonstrating the power of online marketing in a border town setting. The Sabah government's commitment to supporting small businesses, with RM124.7 million allocated to the sector in 2025, further strengthens the market's potential for continued growth and prosperity.