Sabah's Cultural Heritage: A Commitment to Preservation and Tourism Growth

Sabah: Preserving Cultural Heritage for Future Generations and Tourism In a recent news report by Astro AWANI, the Chief Minister of Sabah, Datuk Seri Haji Junor, underscored the state government's unwavering commitment to safeguarding the rich tapestry of cultural heritage across diverse ethnic groups. This commitment is not merely aimed at preserving traditions for posterity but also serves as a cornerstone for long-term tourism growth. The video features various scenes showcasing Sabah's cultural diversity, including traditional music, architecture, and community gatherings. Datuk Seri Haji Junor is quoted as saying, "In a world of constant change, preserving local culture is crucial for its continued relevance and understanding by current and future generations." He further emphasized the importance of maintaining cultural identity, values, and traditions in the face of modernization. The government's efforts extend beyond preservation; they aim to leverage Sabah's cultural richness to draw in more tourists. The Chief Minister's vision is to attract 3.5 million tourists this year, using cultural tourism as a key driver. He also stressed the importance of fostering a spirit of unity and mutual respect among different ethnic and religious groups. The video concludes with a call for unity and tolerance, highlighting Sabah's cultural diversity as a strength and a source of pride. The initiative showcases a commitment to preserving cultural heritage not just for its historical value but also for its economic and social benefits.