Nigerian Influencers Fight for Fair Pay: A $5,000 Deal Divide

Nigerian Influencers Face Pay Disparity: A Look at the Creator Economy LAGOS, NIGERIA—May 26, 2025—A recent TikTok video by 77Blocks, a Nigerian streamer, has sparked a conversation about the significant pay gap between influencers in different parts of the world. The video highlights how beginner streamers in the United States can secure $5,000 deals, while established influencers in Nigeria with millions of followers earn the same amount. "It's crazy," says 77Blocks in the video. "Beginner streamers in the US are getting $5,000 for their first deals, but big influencers in Nigeria are only getting the same amount." He further explains that this disparity is due to the difference in how international brands pay, often favoring established markets over developing ones. The video's message resonates with many Nigerian creators who have voiced similar concerns about unfair compensation. The issue raises questions about the global nature of the creator economy and the need for fairer practices to support creators in all markets. The video underscores the need for greater transparency and equitable compensation for creators worldwide.