TikTok's New Features: More Control, Enhanced Safety

TikTok's New Features Prioritize User Safety and Control Australia - June 3, 2025 - TikTok has recently launched a suite of new features designed to give users greater control over their experience on the platform and improve online safety. These updates address growing concerns about screen time and exposure to unwanted content. One key feature allows users to fine-tune their content preferences. By adjusting scroll bars, users can specify the amount of content they want to see from various categories, such as "Dance," "Fashion & Beauty," or "Food & Drinks." This granular control offers a personalized experience. Another significant addition is an AI-powered keyword filter. Users can input words or phrases they wish to avoid, and TikTok's AI will then filter out content containing those keywords and similar terms. This functionality is particularly helpful for users who want to avoid certain topics or sensitive content. Finally, TikTok is introducing a "sleep hours" feature. At 10 PM, a full-screen meditation prompt appears, encouraging users to relax and take a break from their devices. This feature emphasizes responsible screen time management and promotes well-being. Simon Bates, Head of Content at TikTok AUNZ, explained, "Our goal at TikTok is all around entertainment, joy, and creativity, but underpinning all of that is safety. And these features really reflect that." These new features demonstrate TikTok's commitment to user safety and well-being, enhancing the overall user experience.