TikTok's Algorithm: Is it Fair?

TikTok's Algorithm and the Problem of Unequal Opportunity: A Case Study Australia - May 30, 2025 - A recent TikTok video highlights the issue of algorithmic bias and privilege on the platform. The video, created by Jordan Tan (@jordantan), details the rapid rise to fame of a white male user who gained 100,000 followers in a week simply by mentioning his enjoyment of fantasy books. This contrasts sharply with the struggles faced by many other creators who dedicate significant time and effort to building their audience. Tan's video has sparked a debate about the fairness of TikTok's algorithm and the systemic advantages enjoyed by certain demographics. "It's not our fault," Tan states in the video, "but it's just another white man profiting off of this when there are so many other deserving people." The video serves as a case study illustrating the need for greater transparency and fairness in social media algorithms. While TikTok has not yet commented on the situation, the video's growing popularity underscores a broader conversation about equitable opportunities for creators on social media platforms. The discussion highlights the importance of algorithmic accountability and the need to address systemic biases that disproportionately benefit certain groups.