Belarusian Farmer Finds Success Selling Incubated Eggs Online

A small-scale Belarusian farmer is successfully selling incubated chicken eggs online, demonstrating the viability of direct-to-consumer sales in rural areas. Olga, a mother of many children from the Gomel region, uses social media to market her mixed breed eggs, focusing on breeds like Maran and Cochinchina. "The price depends on the breeds in the mix," Olga explains, highlighting the variety she offers. Her sales method, requiring full prepayment, indicates a level of trust established with her clientele. The success of her online sales showcases the potential of digital marketing for small businesses in rural Belarus.