Practical Wedding Gifts: British Supermarket's Viral Campaign

A British supermarket chain has launched a unique wedding gift initiative that is taking the internet by storm. In response to a survey indicating couples prefer practical items, the chain now offers gift packs containing everyday essentials such as toilet paper, trash bags, biscuits, and tea. "Couples are less interested in traditional gifts and more focused on practicality," explains Sonia Calvo, a reporter for Antena 3 Noticias, in a recent video. This shift highlights the changing dynamics of wedding gift-giving traditions, with couples prioritizing functionality over sentimentality. The campaign's viral success suggests a growing preference for useful presents, offering a refreshing take on the age-old custom.