Austin Airport: A Taste of Texas, Locally Sourced

Austin Airport's Unique Approach to Concessions: A Focus on Local Flavor Austin-Bergstrom International Airport (AUS) is bucking the trend of typical airport concessions. Instead of filling its terminals with ubiquitous national chains, AUS has made a conscious effort to prioritize locally owned businesses. This strategy isn't just a quirky choice; it's a deliberate attempt to showcase the best of Austin's culinary and retail landscape. "I noticed something very interesting," says Aaron Rheins, who recently filmed a video showcasing the airport's local offerings. "There are no chains here, at least none of the normal big chains you see in airports." Rheins' video highlights a variety of local establishments, from Jo's Coffee to Amy's Ice Creams, and numerous other unique shops and restaurants. The airport's goal is to have 85% of its vendors be locally owned, a commitment that is clearly evident in the diversity and character of the businesses featured. This creates a more authentic and memorable airport experience for travelers, offering a taste of the local culture before they even leave the terminal. This commitment to local businesses is not only good for the community but also enhances the airport's appeal to travelers. By offering a unique and memorable experience, AUS is setting itself apart from other airports and creating a positive impression on the millions of passengers who pass through its gates each year. The airport's success in achieving this goal is inspiring and shows how a focus on local businesses can benefit both the airport and the community it serves.