Wicked Concert Special Announced, Featuring Ariana Grande and Cynthia Erivo

The entertainment world buzzed with excitement following the NBCUniversal Upfront 2025 presentation. A major announcement stole the show: a live concert special based on the hit musical "Wicked." Jon M Chu, director of the upcoming "Wicked: For Good" movie, took to the stage to reveal the exciting news. The special will air on NBC and Peacock and feature performances by Ariana Grande and Cynthia Erivo, who will reprise their roles from the film. The concert will showcase songs from both the original "Wicked" and the forthcoming sequel. "This is the centerpiece of our campaign," Chu stated, highlighting the significance of this event in promoting the film's release. The concert promises to be a spectacular event, offering fans a taste of the magic before the movie hits theaters. This strategic move demonstrates a new approach to pre-release promotion, focusing on a single, high-impact event.