The subtle art of scent marketing: How airports, hotels, and theme parks use smell to create unforgettable experiences

Changi Airport, hotels, and Disney employ scent marketing to create unique atmospheres and enhance visitor experiences. The use of specific fragrances aims to evoke emotions and memories, strengthening brand identity. For instance, Changi Airport utilizes the "Orchid Tea" scent, while Disney employs "smellitizers" to disperse crafted scents throughout its parks. This practice is based on the strong link between scent and memory, as 75% of our emotions are tied to what we smell. "Scent is strongly associated with emotions and memory, so it makes sense that places would want to take advantage of that." says Abbie Cheeseman, the video's creator. The practice enhances immersion and creates positive associations. This innovative approach to brand building is gaining popularity in various sectors.