Snack War: Oreo Maker Sues Aldi Over Packaging

Mondelez Sues Aldi Over 'Copycat' Snack Packaging Chicago, IL – Mondelez International, the multinational food giant behind iconic brands such as Oreo, Chips Ahoy, and Triscuit, has filed a lawsuit against Aldi, a major grocery chain, alleging that Aldi's store-brand snack packaging is a blatant copy of its own. The lawsuit, filed on May 27th in the federal court for the Northern District of Illinois, claims that Aldi's packaging is "likely to deceive and confuse" consumers. "Aldi's packaging is so similar to ours that it is likely to cause confusion among consumers," said a Mondelez spokesperson. "We are seeking monetary damages and want Aldi to change its packaging to avoid further confusion." The lawsuit highlights specific examples of Aldi's packaging that Mondelez believes are too similar to its own. The complaint includes images comparing the packaging of Aldi's store-brand cookies and crackers to Mondelez's products. Mondelez is seeking both monetary damages and a court order forcing Aldi to redesign its packaging. Aldi has not yet responded publicly to the lawsuit. However, the case is expected to generate significant attention within the food industry and raise questions about the legal boundaries of packaging design. This case underscores the importance of brand protection and the lengths to which companies will go to safeguard their intellectual property. The outcome of the lawsuit will likely have implications for other companies in the food industry and beyond.