“We Don’t Have Time to Play It Safe”: How Palau & Tuvalu Are Forcing Advertising To Face The Climate Crisis
Whipps says he feels like a toad in boiling water. Meanwhile, half the room’s still debating over a sustainability website tab.
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Tuvalu to Become World's First Digital Nation in Metaverse to Combat Rising Sea Levels
Tuvalu, a small island nation in the Pacific, is facing an existential threat from rising sea levels caused by climate change. To preserve its culture and heritage, Tuvalu is planning to become the world's first fully digital nation in the Metaverse. Simon Kofe, Tuvalu's Foreign Minister, announced this initiative at COP27, stating, "As our land disappears, we have no choice but to become the world's first digital nation." The video shows Kofe delivering a speech on a digital replica of a Tuvalu islet, threatened by rising waters. This digital twin will serve as a virtual representation of their physical land, preserving their culture and heritage for future generations. The initiative highlights the urgent need for global action on climate change and the innovative ways nations are adapting to its impacts. Tuvalu's bold move sets an example for other vulnerable nations facing similar challenges.
