
Vivid Sydney 2025: A Dazzling Display, But at What Cost?
Vivid Sydney 2025: A Festival of Lights and Crowds Vivid Sydney, the annual festival of light, music, and ideas, returned to the city in May 2025. This year's event attracted millions of visitors, creating a vibrant atmosphere along the city's waterfront. One visitor, documenting their experience on social media, captured the essence of the event. "What are your thoughts on Vivid this year?" the creator asked in their video, showcasing the dazzling light displays projected onto the Sydney Opera House and Harbour Bridge. The video also highlighted the sheer number of people attending, with the creator noting, "three million people squeeze into the CBD to stare at lights." While the stunning visuals were a major draw, the video also touched upon the less glamorous aspects. The high cost of food was a recurring theme, with the creator showing a $16 box of chips. Despite this, the overall tone remained positive, showcasing the vibrant energy and spectacle of the event. The event generated over $180 million for the New South Wales Visitor Economy, showcasing its significant economic contribution to the region. The video serves as a testament to the enduring appeal of Vivid Sydney, balancing the excitement of the event with a realistic portrayal of the visitor experience.