Why 'Romantasy' Novels Are Taking Over BookTok

The recent rise of "romantasy" novels has captivated readers worldwide, particularly on platforms like BookTok. This genre, blending romance and fantasy, offers a unique appeal, especially to female audiences. Content creator Luke Bateman describes romantasy as "a love story with a fantasy underpinning." This resonates with the views of Sabine Paglialonga, another content creator, who describes the genre as an "all-you-can-eat buffet." Romance author and academic Jodi McAlister adds that romance has long been a genre "by women for women," and the current focus on sex in romantasy is a natural progression. The genre's popularity on BookTok demonstrates its ability to connect people through shared interests, fostering a sense of community. Its success highlights the growing demand for diverse and inclusive narratives in literature.