Seville's Identity at Risk: Manu Sánchez's Powerful Plea Against Over-Tourism

Seville's San Fernando Day: Manu Sánchez's Plea to Preserve City's Identity Amidst Tourism. Seville, Spain, May 30, 2025 – The annual Seville Medals ceremony, held this year at the Palace of Exhibitions and Congresses (FIBES), served as a platform for a powerful message about preserving the city's unique character. Comedian Manu Sánchez, in a speech that resonated deeply with the audience, urged Sevillanos to protect their city from the negative impacts of over-tourism. "It's time to reconquer Seville," Sánchez declared, emphasizing the need to preserve the city's authentic identity. His words painted a vivid picture of a city at risk of losing its soul to the relentless tide of tourists. Sánchez's passionate plea touched upon the importance of maintaining Seville's cultural heritage and preventing it from becoming a mere "postcard" or "ghost of its past." His call to action resonated with many attendees. The ceremony, held on San Fernando's Day, the city's patron saint's day, provided a fitting backdrop for this significant message. The event highlighted the importance of preserving the city's unique identity and cultural heritage for future generations. The speech, captured in a short video, has already generated significant online interest, underscoring the importance of the issue.