Belarus Tool Store Uses Short Videos to Boost Sales

Brest Business Spotlight: A Centr.by Showcases Power Tools A small business in Brest, Belarus, is gaining traction through short videos demonstrating tool use. A Centr.by, owned by АмайзТрейд, focuses on tools and fasteners. A recent video shows a man using a reciprocating saw and a multi-tool. "I have a special guest," the man says in the video, referring to a colleague. The video ends with him driving in a screw using a cordless impact driver. The store offers a range of power tools, suggesting a focus on practical demonstrations to attract customers. The videos, though short, provide a glimpse into the everyday operations of a small business and its efforts to engage customers online. This demonstrates a trend of small businesses using short-form video to increase visibility and sales.