Nigerian Entrepreneur's Emotional Plea Highlights Challenges of Small Business on TikTok

Aisha Alagbo, a Nigerian entrepreneur, uses TikTok to promote her products. In a recent video, she emotionally appeals to customers to support her business, highlighting the personal impact of their purchases. While the video lacks detailed information about her business, it illustrates the challenges faced by small business owners in Nigeria who rely on social media for marketing. The video's brevity and direct appeal highlight a common trend of entrepreneurs using emotional connections to engage customers. The use of Nigerian Pidgin adds a local flavor to her message. While the video itself is not newsworthy, it reflects a broader trend of using social media for small business promotion in Nigeria.