Nigerian Herbalist Uses TikTok to Promote Products, Encouraging Customers to Borrow Money

Aisha Alagbo, a Nigerian herbalist, uses TikTok to promote her products. In a recent video, she encourages customers to borrow money to purchase her herbs, highlighting the demand for her products and the lengths some customers go to acquire them. While the video's direct sales pitch is not suitable for a news report, it reflects the growing popularity of social media marketing for small businesses in Nigeria. Aisha's use of TikTok demonstrates a shift in consumer behavior and the adaptability of entrepreneurs in the digital age. The video, while promotional, also provides insight into the economic realities of some Nigerians and their willingness to access herbal remedies.