Lagos Herbal Business Uses TikTok to Boost Sales

Aish Naturaleaf Herbal, a small herbal medicine business in Lagos, Nigeria, is using social media to reach a wider audience. The company's TikTok account features short, engaging videos showcasing their products and encouraging orders via their website. One recent video shows the owner, Aish, highlighting a particular herbal remedy, emphasizing its benefits and price. While the video is primarily an advertisement, it offers a glimpse into the growing use of social media marketing by small businesses in Nigeria. "We're trying to reach as many people as possible," says Aish in the video. The company's success depends on its ability to build trust and credibility with potential customers online.