Ghanaian TikToker Builds Community Through Direct Engagement

Accra, Ghana – May 22, 2025. Afiigh, a Ghanaian TikTok personality, conducted a brief live stream on May 21, 2025, showcasing a direct engagement strategy with his followers. The 113-second video, which included his contact information, garnered significant interaction, accumulating 984 views, 18 likes, and 6 shares within 24 hours. While the content of the live stream was primarily conversational and in a local language, it highlights the increasing use of social media for direct audience interaction and community building. One viewer commented, "Nice one!" demonstrating positive audience response. Afiigh's approach offers a case study for other content creators seeking to foster closer relationships with their audience.