Ghanaian Skincare Entrepreneur Uses Live Video to Build Community and Promote Business

Accra, Ghana – June 1, 2025. Afiigh, a Ghanaian skincare entrepreneur, used a live video session on a social media platform to connect with her audience and promote her business. The session, lasting approximately 2 minutes and 30 seconds, showcased Afiigh's engaging personality and provided insights into her skincare routine and business strategies. The video attracted a substantial viewership, demonstrating the potential of live video for business promotion. One viewer commented, "Awwwn I will follow you for more advice." Afiigh's use of Twi, a local language, targeted her engagement to a specific demographic. The video's success highlights the growing importance of social media marketing for local businesses in Ghana. The success of this live session suggests that entrepreneurs can effectively use this platform to build a community and promote their products.