Times Square's Mysterious Blackout: A Liquid I.V. Hydration Surprise

Times Square Billboard Blackout Turns Out To Be Liquid I.V. Hydration Stunt New York City's Times Square was the scene of an unusual event on May 6, 2025, that initially caused confusion and speculation. Several billboards across the iconic location suddenly went dark, leading many to believe a hacking incident was underway. One eyewitness, Nabihah Ahmad, a social media influencer, captured the event on video and described the scene: "I literally thought it was my last day on Earth! The world was ending!" The billboards then displayed a countdown timer, counting upwards, further adding to the mystery. However, the blackout and countdown were part of a unique marketing campaign by Liquid I.V. As the timer reached zero, a fleet of robots appeared, distributing Liquid I.V. hydration sticks to the assembled crowd. Ahmad added, "Turns out Liquid I.V. shut down Times Square! They had a squad of robots come out loaded with their hydration sticks." The unexpected campaign successfully generated significant buzz and engagement across social media. The event concluded with a positive message about hydration and a memorable experience for those in attendance. The innovative marketing strategy employed by Liquid I.V. highlights the creativity and impact of unconventional advertising methods in today's digital landscape.