The Face of the Brand: Aimee Smale on the Pressures and Rewards of Social Media Success

Aimee Smale, founder of @Odd Muse London, recently shared her insights on the challenges and rewards of being the face of her own brand. In a candid interview, she discussed the pressures of social media and the importance of maintaining a unique brand identity. "Ultimately, you do have the control to put your phone down and it's not going to be the end of the world," Smale noted, emphasizing the importance of self-care and setting boundaries. She also discussed the initial challenges of building her brand with limited resources, highlighting her resilience and determination. Smale's story serves as an inspiration to aspiring entrepreneurs, demonstrating the importance of authenticity and self-belief in navigating the complexities of the business world.