Economic Downturn Fuels Demand for AI in Sales and Marketing

SaaStr Annual 2025: AI Startup Founder Sees Economic Downturn Fueling Demand for AI Sales and Marketing Tools The current economic climate is impacting businesses worldwide, but for some, it's creating unexpected opportunities. At SaaStr Annual 2025 in the United States, Lan, founder of an AI startup, shared her observations on the increased demand for AI-driven sales and marketing solutions. "In this economy, people can only afford necessities," she explained, "which are the services and products that make your company grow." This focus on essentials, she continued, is driving companies to adopt AI tools to improve efficiency and effectiveness in sales and marketing, rather than investing in areas like HR or PR. Lan's perspective is supported by the numerous AI-focused companies present at SaaStr. The event showcased a wide range of AI-powered tools designed to optimize sales and marketing processes, highlighting the growing need for such technologies in a challenging economic environment. Her insights offer a valuable perspective on the interplay between economic conditions and technological innovation, suggesting that even during downturns, opportunities for growth and adaptation exist within the AI sector. Lan's insights suggest a positive outlook for the future of AI in sales and marketing, indicating that the demand for such tools is likely to remain strong, regardless of broader economic challenges. This adaptation and innovation are key to navigating economic uncertainty and ensuring continued growth for businesses.