Ghanaian Radio Station Uses Clickbait TikTok Strategy

Oyerepa Radio Uses TikTok for Promotion Oyerepa 100.7 FM, a popular radio station in Ghana, is leveraging TikTok to promote its programming and reach a wider audience. A recent video shows a host engaging in a live broadcast, interspersed with promotional messages directing viewers to the station's Facebook, Twitter, and Instagram accounts. The video's title, "My baby my love," is a clear example of clickbait, as the content is predominantly promotional. While the video itself is not inherently newsworthy, it highlights the growing trend of radio stations using social media platforms like TikTok to expand their reach and engage with listeners in new ways. The station's use of creative promotional strategies, such as the clickbait title, reflects a modern approach to marketing in the digital age. This strategy, however, could be seen as misleading to some viewers. The station's use of TikTok is a significant development in the Ghanaian media landscape, demonstrating the adaptability of traditional media outlets to the evolving digital environment.