DIY Pedicures Gain Popularity in Belarus

Nail salons across Belarus are experiencing a surge in demand for pedicure services, particularly for simple designs that are quick and easy to achieve. The popularity of short, instructional videos on social media platforms like TikTok and Instagram reflects this trend. One such video, uploaded by Алена Nails, demonstrates a simple pedicure technique involving a light purple polish and a small black accent. The video's popularity indicates a growing interest in DIY beauty treatments. "People are looking for ways to save money and time," says a local nail technician. The rise in popularity of these videos suggests a shift in consumer behavior towards accessible and easily replicated beauty trends.