Build Your Business Without the Camera: Expert Advice for Introverted Entrepreneurs

Building a Business Without the Camera: Alexa Curtis's Advice for Introverted Entrepreneurs June 1, 2025, marked the upload of a TikTok video by Alexa Curtis, a former Radio Disney host and founder of Chief Swag Officer, offering a fresh perspective on building a business. The video, titled "How to Build a Business When You Hate Being on Camera," has already amassed 337 views and garnered attention for its practical advice. Curtis, known for her entrepreneurial experience, challenges the conventional wisdom that on-camera presence is crucial for business success. "99% of people are not like that," she states, referring to those comfortable being constantly on camera. Instead, she suggests leveraging platforms like LinkedIn, newsletters, and podcasts to reach a wider audience without the need for constant video appearances. The video's short duration and clear message resonate with viewers, offering a viable alternative for entrepreneurs who may feel uncomfortable with traditional video marketing. Curtis's advice provides a refreshing approach, suggesting a strategic shift in business strategies for those who prefer to work behind the scenes. The video's success highlights the growing demand for diverse approaches to personal branding and online business building.