Connecticut Declares Pizza War on NYC with Bold Billboard Campaign

Connecticut Launches Bold NYC Billboard Campaign to Promote its Pizza Connecticut is taking its pizza rivalry with New York City to a new level. The state recently launched a campaign featuring billboards across NYC proclaiming "Connecticut Pizza Wins." The campaign has already generated buzz online, with food influencer Alexa Curtis (@alexacurtisunfiltered) sharing her enthusiastic reaction to the campaign on social media. "I just got the best email ever," Curtis said in her video, "Connecticut has put pizza billboards in New York City that says Connecticut pizza wins. What do you think about this?" The campaign is not just about bragging rights; it's also designed to promote the state's first-ever Connecticut Pizza Trail, featuring the top 100 pizzerias in the state, launching October 1st. Curtis has been invited to a two-day media influencer experience to celebrate the launch. The campaign's success in generating online attention demonstrates the power of a bold marketing strategy.