From Radio Disney to Brand Deals: How One Creator Finds Sponsors in Unexpected Places

Content creators often struggle to find brands for sponsorships. Alexa Curtis, a former Radio Disney host, offers a unique solution: visiting stores and cold-pitching brands directly. "I love going to Whole Foods and Ulta," she says, "they have a lot of unique, newer brands that I haven't seen before." Curtis explains how she takes photos of products and reaches out to these companies. This hands-on approach proves effective, as many smaller brands have the budget but need help connecting with creators. Her method provides a fresh perspective on securing sponsorships, offering a practical alternative to traditional methods.