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The Viral 'One-Layer Makeup' Trend: How Concealer is Redefining Beauty Routines
In a burgeoning trend across social media platforms, beauty enthusiasts are redefining their makeup routines, with a new focus on minimalist approaches. A recent video by influencer Alexandra Claudia, known as alexxandra.makeup, has garnered significant attention, showcasing a 'one-layer makeup' technique using solely Maybelline's Instant Anti-Age Eraser Multi-Use Concealer. The video, which has amassed over 5.3 million views, demonstrates how a single product can be effectively utilized for both contouring and highlighting, challenging traditional multi-product makeup applications. Claudia applies two different shades of the concealer to sculpt and brighten her face, from defining cheekbones to enhancing the nose bridge, before blending for a seamless finish. This method highlights the product's versatility and appeals to a broad audience seeking efficient and effective beauty solutions. The trend suggests a shift towards simplified routines and multi-functional products, resonating particularly with those looking to achieve a polished look with fewer steps.
