Scaling Your Business: Why Expanding to New Markets Is Like Starting Over

Scaling Your Business: Why More Branches Aren't Enough MINSK, BELARUS – May 13, 2025 – Belarusian entrepreneur Alex Yanovsky challenges conventional wisdom on business scaling in a recent video. Yanovsky argues that simply increasing the number of branches or locations is not true scaling. Instead, he proposes that expanding into new markets, particularly foreign countries, is more akin to starting a completely new business venture. "Another country for scaling is like a new business," Yanovsky explains in his video. "It's about higher risks, but also the potential for much larger rewards." He supports his claim by highlighting the challenges of squeezing maximum profit from existing structures, suggesting this approach ultimately limits growth. The video has garnered significant attention, with over 180 views in a short time. This highlights the relevance of Yanovsky's message to a broad audience of entrepreneurs seeking innovative approaches to business expansion. Yanovsky's experience and reputation add credibility to his perspective, making his advice particularly valuable to those navigating the complexities of scaling their operations. Yanovsky's insights offer a fresh perspective on business growth, encouraging entrepreneurs to consider more ambitious and potentially more rewarding strategies for scaling beyond their current limitations.