Belarusian Influencer's Hair Care Routine Goes Viral

Hair Care Routine for Oily Scalps: A Belarusian Approach Grodno, Belarus – May 28, 2025 – Alisa Georgievna, a Belarusian social media influencer, recently shared her hair care routine for oily scalps, garnering significant attention online. The routine, detailed in a TikTok video, features a combination of products from the Belarusian brand Toshe and a common hair loss treatment, Sulsen paste. Georgievna emphasizes the importance of thorough scalp cleansing. "I only wash my scalp with the deep-cleansing shampoo," she explains in the video, showcasing the Toshe shampoo. She further details her use of a scalp peeling mask once a week, followed by a conditioner to improve hair manageability. The Sulsen paste, she notes, is used to combat hair loss, a common concern for many. While the products are primarily available in Belarus, the overall approach to hair care for oily scalps offers valuable insights for viewers worldwide. The video's popularity suggests a significant demand for such practical advice, highlighting the universal nature of hair care concerns.