6 summer makeup trends 2025: step-by-step easy tutorial
From soap brows to 'no makeup' makeup, these trends are viral on TikTok. Makeup artists share how to achieve the hottest looks this summer at home.
Sun-Kissed Summer Makeup: Allie Horta's Haus Labs Tutorial Takes the Internet by Storm Los Angeles, CA – Beauty influencer Allie Horta (@alliehorta) has created a viral sensation with her latest makeup tutorial. The 60-second video, uploaded on May 5th, 2025, demonstrates a "sun-kissed" makeup look using Haus Labs by Lady Gaga blushes. The tutorial's popularity is undeniable, boasting over 368,900 views and 35,600 likes in just over a week. Horta's video is a masterclass in concise beauty instruction. She expertly blends the blushes, creating a natural, radiant look perfect for summer. "Making this my signature look of summer," she says in the video description, highlighting the timeliness of the tutorial. The video's success is a testament to the power of engaging content and strategic product placement. The use of a well-known brand like Haus Labs by Lady Gaga further amplifies the tutorial's reach. The tutorial's popularity underscores the ongoing demand for accessible and visually appealing beauty content. Horta's concise and effective technique makes her tutorial easily replicable, encouraging viewer engagement and brand awareness.
From soap brows to 'no makeup' makeup, these trends are viral on TikTok. Makeup artists share how to achieve the hottest looks this summer at home.