Allure Beauty Director's Top Picks: May 2025's Must-Have Beauty Products

Allure Magazine's Associate Beauty Director, Sarah Kinonen, recently shared her top picks for May 2025's hottest beauty launches in a short video. Kinonen highlights several products, including Josie Maran's Golden Hour Body and Hair Mist, which she describes as "nice and cozy and warm" with a "musk" scent. She also raves about the Crown Affair Leave-In Conditioner in collaboration with D.S. & Durga, calling the scent one of her favorites. The video also features a review of e.l.f.'s Vitamin C E Ferulic Serum, praised for its affordability and effectiveness, and Olay's Invisible Sunscreen, which she notes blends seamlessly. Benefit's Benetint and Makeup Forever's Artist Color Crayon also receive positive reviews for their versatility. Kinonen's enthusiastic presentation and expertise make the video a valuable resource for consumers seeking new beauty products.