Belarusian Perfume Startup Lets Customers Design Their Own Scent Sets

A Belarusian online store, ALSI.by, offers a unique approach to perfume shopping. Customers can create personalized sets by choosing from over 250 original fragrances and selecting desired volumes, ranging from 2ml to 15ml, with custom 30ml options available. The store's owner, Alena, explains the process: "Each time, I explain how to independently choose everything you want." This allows for budget-friendly customization, making luxury scents accessible. The service is currently limited to customers within Belarus, but the innovative approach could inspire similar businesses elsewhere. The store also offers Viber support for personalized fragrance consultations. ALSI.by provides a convenient and personalized experience for perfume enthusiasts in Belarus.