Belarusian Perfume Sampler Gains Popularity with Unique Online Strategy

A Belarusian online retailer, ALSI.by, is gaining popularity by offering perfume sample sets. Their latest promotion features two popular scents: Lattafa Yara Candy, described by one customer as "a delicious and pleasant aroma that will bring you compliments," and Ariana Grande's Thank U, Next, praised for its "creamy, pleasant, and cheerful" notes. The retailer's website allows customers to order samples and experience the fragrances personally. This approach combines the convenience of online shopping with the sensory experience of trying before buying, a strategy that is proving successful in the competitive perfume market.