Belarusian Perfume Seller Uses Short Videos to Boost Sales

A Belarusian entrepreneur, Alena, owner of ALSI.by, is promoting her online perfume business. She uses short videos to showcase popular perfumes like Chanel Chance and Versace Bright Crystal, describing their scents in detail. "These are basic, beautiful, classic fragrances," Alena says in the video, highlighting the Chanel Chance. She emphasizes the convenience of ordering through her website or Viber. Her approach combines product demonstration with direct marketing, showcasing a common strategy for small businesses in Belarus. This entrepreneurial spirit reflects the growing online retail sector in the country.