Belarusian Perfume Business Blooms with Luxury Decant Sales

A Belarusian online perfume retailer, alsi.by, run by Alena, is gaining popularity by offering decants of luxury fragrances. Their recent customer order highlighted four popular choices: Burberry Goddess, Bottega Veneta Illusion, Byredo Blanche, and Montale White Musk. Alena describes each scent, noting the unique characteristics and target audience. "The Burberry Goddess is a real TikTok hit," Alena says, "with its captivating lavender and cocoa notes." This approach allows customers to try various perfumes before committing to a full bottle, making luxury fragrances more accessible. The business's success demonstrates a growing trend in the market for perfume sampling.