Malaysian Supermarket's Shocking Prank: Viral Marketing or Customer Disrespect?

Malaysian Supermarket Pulls Shocking Prank for Viral Marketing Campaign A recent marketing campaign by St Rosyam Mart in Malaysia has sparked both amusement and controversy. The campaign involved a prank orchestrated by actor Rosyam Nor and another individual, who dramatically scattered the groceries of unsuspecting shoppers. The event, captured on video and widely shared on social media, shows shoppers' initial shock and confusion, followed by a post-prank interview. "It was quite a surprise," said one shopper interviewed after the incident. "I was a bit angry at first, but it was all in good fun, I guess." While the campaign generated significant online buzz, raising awareness for the supermarket, questions remain about the ethics of such disruptive marketing tactics. The video highlights the tension between creative advertising and respecting customers' shopping experiences. The success of the campaign, however, is undeniable, demonstrating the power of viral marketing in today's social media landscape. The incident serves as a reminder of the fine line between effective marketing and potentially upsetting customers.