Social Media's Influence on Beauty Routines: A Look at Short-Form Video Trends

While this video itself doesn't provide material for a full news article, it could be incorporated into a broader piece on beauty trends on social media. For example, an article could explore how short-form video platforms are influencing beauty routines and product choices among young women. The video could serve as a visual example of a typical makeup routine shared on these platforms. The article could also discuss the brands featured in the video (e.l.f., Armani, L'Oréal) and their marketing strategies for reaching this demographic. It could even delve into the psychology behind the popularity of such videos, exploring the desire for connection and community among viewers.