Viral Hair Transformation Highlights 'Blonde Blindness' Phenomenon

A recent viral video by influencer angi, known as angelsign_, has brought the concept of 'blonde blindness' into the spotlight, resonating with millions online. The video, uploaded on August 23, 2024, documents angi's personal journey from long, platinum blonde locks to a striking medium brown shade, illustrating the phenomenon where individuals become so accustomed to their blonde hair that they overlook other potentially more suitable colors. In the nine-second clip, angi initially showcases her blonde hair with visible dark roots, accompanied by the on-screen text, "blonde blindness is real." The video then transitions to her new appearance, where she confidently displays her refreshed, darker hairstyle, with the text updated to "I survived it." The transformation has garnered immense attention, accumulating over 23 million views and 2.7 million likes. Comments on the video reflect a divided but engaged audience, with many praising her new look while others expressed a preference for her blonde hair. Users frequently inquired about the specific shade of her new hair color and sought clarification on the term 'blonde blindness.' This viral moment underscores the significant impact personal beauty transformations can have on social media, sparking widespread conversation about self-perception and evolving beauty standards.

Marie Claire UK

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