Nigerian Fashion Designer Addresses Customer Delivery Expectations

LAGOS, NIGERIA—Anike1603, a rising fashion designer in Nigeria, is facing a challenge many small businesses encounter: balancing high customer demand with realistic production timelines. In a recent video posted on social media, Anike expressed her frustration with customers expecting immediate delivery. "Everybody wants it, everybody wants it," she stated, highlighting the pressure she feels. She explained that due to the volume of orders, her production process takes approximately one week after payment is received. While acknowledging customer desire for fast delivery, Anike emphasized the importance of understanding the time needed for quality craftsmanship. Her video serves as a reminder of the challenges faced by small businesses striving to meet high demand while maintaining quality. Anike's transparent communication with her customers is a positive step towards building trust and managing expectations.