Entrepreneur Nemanja B. Antić: Business Success Lies in Discovering What Works, Not Just Inventing

Belgrade, Serbia - Entrepreneur Nemanja B. Antić, MBA, recently shared his perspective on achieving business success, emphasizing that innovation isn't always about creating something entirely new, but rather about identifying and scaling what already works. In a recent statement, Antić highlighted the importance of a trial-and-error approach in the business world. "The point in business is not to come up with something completely new," Antić stated. "You can only stumble upon what is already working, what suits you, what can be scaled, what people will recognize, and what your colleagues will follow." He elaborated on his own journey, noting that he didn't possess innate knowledge of success but systematically explored various fields. "I went in order: consulting, lectures, online shops, trade, tenders, retail, polyesters, footwear, luxury... and then you see what will succeed for you," he explained. Antić's advice underscores a pragmatic approach to entrepreneurship, advocating for adaptability and persistence in discovering viable business opportunities that resonate with the market.