'Severance' Stars Lip Sync to Viral Theme Song Parody Calling Each Other 'Hot' | Video
Adam Scott, Britt Lower, Patricia Arquette and more returned to Lumon to recreate the viral hit for Apple TV's social media.
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Apple TV+ Uses Playful Humor in "Severance" Promo Video
Apple TV+ employs a playful marketing strategy for its hit series "Severance." A recent short video uses humor and the show's distinctive visual style to promote the show, focusing on the cast's attractiveness. The video, which features quick cuts and upbeat music, is a departure from traditional promotional methods, emphasizing visual appeal over plot details. "It's a fun way to remind people about the show," said one viewer. The video's success can be measured by its high viewership and engagement on social media.
