Apple TV+ Uses Humor and Stars to Promote "Stick"

Apple TV+ uses humor and celebrity appeal to promote new series "Stick." The short video features Owen Wilson and other actors engaging in a golf game, showcasing their comedic reactions and comments. "They play golfers, and sometimes they play golf," says the video description. The video's lighthearted approach is a clever strategy to attract viewers. Max Homa, a professional golfer featured in the video, comments, "I did see him make one golf swing today, and it was alright." This showcases a blend of professional and comedic elements in the promotion. The video's success in generating views and engagement could be analyzed as a case study in effective advertising strategies.