Xàtiva's Agroinfluencer: Sustainable Farming Success Story

Xàtiva's Agroinfluencer: How Social Media Fuels Sustainable Farming Success in Spain Xàtiva, Spain – In the heart of Spain's agricultural region, a young man named Marc Ortega is revolutionizing the way farmers connect with consumers. A pilotari by passion and a farmer by profession, Ortega has built a significant following on Instagram and TikTok (@el_manual_del_agricultor) through his engaging content about sustainable farming practices. This innovative approach has enabled him to expand his reach and sell his products across Spain. Ortega's success is highlighted in a recent video by À Punt Mèdia's La Via Verda program, a daily show focused on science and environmental issues. The video demonstrates Ortega's method for creating a natural herbicide, a sustainable alternative to chemical options. "We're showing you how to make a natural herbicide that easily eliminates weeds," Ortega explains in the video, highlighting the environmental benefits of his approach. Ortega's story demonstrates the power of combining traditional farming practices with modern marketing strategies. His success is an inspiration to other young farmers, showing that innovation and a strong online presence can lead to significant growth and market penetration, even in a competitive field. His commitment to sustainable farming practices also points towards a future where technology and environmental responsibility go hand in hand.