Serbian Influencer's Collagen Review Sparks Family-Wide Trend

A Serbian social media influencer, Jovana (@articokica00), is generating buzz with her enthusiastic review of Swedish Collagen. In a recent TikTok video, she details how the supplement has improved her hair and nails, stating, "Instead of washing my hair every three days, I now wash it every five, and I really feel the difference." The video also promotes a 15% discount code (ART15), a common tactic in influencer marketing. Interestingly, Jovana's mother and grandmother have also started using the product, suggesting a potential ripple effect of influencer recommendations within families. This raises questions about the effectiveness of influencer marketing and the influence of personal testimonials on consumer behavior in Serbia.