College Hoodie Redesign: A Small Business Seeks Customer Input

College Traditions Hoodie Redesign: A Small Business Seeks Customer Input Asa LaBelle, founder of College Traditions, a US-based apparel brand, is seeking customer feedback on a potential design change for his popular oversized college hoodies. His company has already sold over 1000 hoodies since their January launch, a testament to their popularity. LaBelle shared a video on social media asking for opinions on whether to switch from the current single chest logo to a new all-over, smaller logo design. He stated, "I feel like it's just a type of thing that I don't see any other company doing, and I like it personally." He plans to place the order in two weeks. The decision reflects a common challenge faced by small businesses: balancing brand recognition with design innovation. Customer feedback will play a crucial role in shaping the future of College Traditions' hoodie line. The video showcases the existing and proposed designs, providing viewers with a clear comparison. LaBelle’s transparent approach fosters engagement and demonstrates his commitment to customer satisfaction.